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Goedegebuure Natural Decorations is a wholesaler in fresh -special branches and leaf types- dried and artificial flowers and dried decoration. We offer special items for the flower industry and occupy a special positition between the growers/ producers and exporters/ retail. 

Goedegebuure is located on the FloraHolland site in Aalsmeer, in the middle of the logistic web of the flower trade. 

Every day we work with about 16 enthusiastic colleagues to compile and sell our range of special products. We are a real family business and we like to work together.  Furthermore, as a family business we are strongly focused on long-term relationships with producers, customers and colleagues and we aim for continuity, open and honest communication.

How we started

In 2005 Jan Willem Goedegebuure started selling Birch branches at the flower auction. Gradually more and more special branches and varieties were added. Brother Walter also joined after a few years. 

The brothers grew up among the flowers and plants. Both work passionately with flowers and are therefore extra happy that they will be able to offer a total package from 2023: fresh flowers and leaf types, as well as dried and artificial flowers and greenery.

What we think is important

Working customer oriented

We strive for a long term and close relationship with our customers and suppliers, so we can think along in needs. Due to our personal approach, we can supply both small and large customers as desired. 


Because we have little hierarchy at Goedegebuure and have our own stock, we can easily move along with various requests. We also use the logistic auction netwerk. All this means that we can guarantee fast delivery. 


We are well aware of the market and trends and can therefore provide expert advice. 


Goedegebuure is happy to provide custom work. If you are looking for a specific product or special color or length, let us know and we will work for you: This email address is being protected from spambots. You need JavaScript enabled to view it.