How we started

In 2005 - 15 years ago - Jan Willem Goedegebuure started selling Birch branches at the flower auction. Gradually more and more special branches and varieties were added. Brother Walter also joined after a few years. 

Goedegebuure now has about 25 enthusiastic employees. Every day they search for special Berry and Blossom branches, leaves, flowers, dried flowers and dried decoration. 

The brothers Jan Willem and Walter enthusiastically run the Goedegebuure family business. The brothers grew up among the flowers and plants and they still work passionately with all this. From the first day, Goedegebuure is all about quality and continuity. 

"We are a real family business, we invest in relationships and do everything for the long term."

-Jan Willem-


How we work

Most of our fresh products come form Dutch soil. We also import quality products from Asia, (Eastern) Europe, the Middle East, North and South America and Africa. Goedegebuure works closely with suppliers and growers, together we look for new varieties and ways to guarantee or improve the quality of our products. 

Because we are flexible, we can process different orders, this can vary from 3 containers filled with various products to 1 box of Pampas. Whatever the order, we are happy to assist you.

We reach our customers through:

* the FloraHolland Site. There is our office with showroom and cold store. Here you can admire all our products and talk to our salesmen. We work with own stock. That is why we also     have storage of 8000 m2 elsewhere in Aalsmeer, just outside the auction. 

* the website, webshop, stock links and mailings. If you have any questions, please contact us: iThis email address is being protected from spambots. You need JavaScript enabled to view it.

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